Change communications

In corporate change processes in particular, the development of a new identity is key. Because when change becomes an everyday phenomenon, familiar structures break down and well-practised business processes are tested. Stability is lost – and with it trust. Whether you are talking about changes of strategy, restructuring, mergers or an IPO – employees and the public often ask themselves what management is actually doing and why this or that corporate decision has been taken. Successful change communications therefore ranks among the essential tasks of management. Employees and the public need to be able to comprehend and understand the change. At such times, dealing with issues consistently is just as important as giving a clear answer to the question: “What’s our company really about?”.

With integration processes following corporate acquisitions – such as when Vodafone took over Mannesmann, for example – what is needed above all is to combine the corporate identity and the corporate culture of the new holding company with the target company's own, existing corporate culture.

In merger processes, such as when Veba and Viag came together to form E.ON, the parties forge a new, joint corporate identity and culture. Both companies – their areas of business and their employees – have to see themselves reflected equally in this corporate identity.

We support companies and organisations in the development and implementation of corporate identity in change, which communicates the corporate values internally and externally – while linking in change objectives and with a view to external market requirements.

Your contact person for change communications:

Matthias Bischof
Phone +49 (0) 30 520 00 57-47
m.bischof(at)jk-kom.de